Park Bloggin’

Like a Hamster
By 02/10/2011 Read More →

Like a Hamster

Remember the Frank Sinatra tune, That Old Black Magic?

My mission at BALPPA
By 21/09/2011 Read More →

My mission at BALPPA

by Jeremy Reed As the new chief executive of BALPPA, I am greatly looking forward to representing the interests of the UK private sector visitor attractions industry and to further pursue the association’s lobbying goals.

Yield Management
By 13/06/2011 Read More →

Yield Management

by Dennis Speigel For the last decade, I have been perplexed by rising prices at theme parks. I have also been concerned about the enormous amount of discounting that parks and attractions find necessary to continue to “pump up” attendance.

The Price Is Right – or is it?
By 08/03/2011 Read More →

The Price Is Right – or is it?

by Dr Jack Samuels As a new approaches at many of the world’s parks and attractions, pricing decisions must be made. Frequently managers make such decisions based on costs rather than market realities.

I have an idea but is it feasible?
By 01/02/2011 Read More →

I have an idea but is it feasible?

by Dennis Speigel In my opinion the most important aspect in the planning and development of a leisure project is the “First Step” – the feasibility study.

Taking Care of Business
By 24/12/2010 Read More →

Taking Care of Business

by Paul Ruben In this month’s Big Question (see page 5) we ask selected park operators what caught their eye at this winter’s trade shows. Nobody asked me, but I’ll tell you anyway.

‘It’s all about discounting and earnings‘
By 09/08/2010 Read More →

‘It’s all about discounting and earnings‘

by Dennis Speigel As I look at our industry and large corporations that now dominate ownership, one thing comes clearly through: “It’s all about earnings.”  That is not a bad thing, but make no mistake, this is the driving force that charts the course for public companies.

Thoughts on Theming
By 07/06/2010 Read More →

Thoughts on Theming

by Dennis Speigel We are often asked by clients at International Theme Park Services how much theming should be given to an attraction. I believe the answer is easy …keep it simple and do not over-theme. Theming is necessary but also expensive.

Six Flags – not just  chicken tenders anymore!
By 07/04/2010 Read More →

Six Flags – not just chicken tenders anymore!

by Larry Litton In the last four seasons, Six Flags parks across the United States have gone through a dramatic transformation. We are especially proud of the improvements we have made in our food locations.

Inspiring the Employees of Tomorrow
By 02/02/2010 Read More →

Inspiring the Employees of Tomorrow

Each year at IAAPA Attractions Expo, the association features some wonderful young folks called “ambassadors.”