Park Operations

Marketing: The DIY approach

Marketing: The DIY approach

You don’t always need a fancy agency or big budgets to achieve your marketing goals. Lisa O’Keeffe, brand manager at the biggest website for family days out in the UK, www.dayoutwiththekids.co.uk, shares her tips for getting the best results from your in-house marketing strategy in 5 simple ways…

Merchandising magic

Four ways to make your merchandise and novelty items successful Merchandise and novelty items are a staple of the theme park experience. Customers have come to not only love them, but expect them, and theme park owners have come to rely on them as an added revenue source and a way to augment the customers’ experience. CEO […]

Vivaticket: Interview

Vivaticket: Interview

Vivaticket is the new identity of the company readers may know as Best Union, designer and producer of ticketing and access control systems for the leisure, culture, sports, and entertainment sectors. With years of experience, Vivaticket products are a global benchmark, and the company now has over 2,000 installations in more than 40 countries. Park […]

Be alert, be safe!

Be alert, be safe!

Professor Chris Kemp offers best practice for the prevention of terrorist attacks at theme parks and attractions.

Hotel Fårup

Hotel Fårup

Søren Kragelund discusses the new hotel added to Fårup Sommerland in his last season as CEO, how it has had a positive effect on park business, and the hands-on role his daughter played in designing it.

Posted in: Park Operations
Trees to Please

Trees to Please

Jeff Havlik of PGAV Destinations reveals why rides and nature can represent a heady mix.  

Posted in: Park Operations
Make an event of it!

Make an event of it!

Special events can be a critical element a theme park’s financial success. Buzz Price Thea Award winner Ron Miziker shares some tips for success from a lifetime in live entertainment.

Posted in: Park Operations
Midway Games Masterclass

Midway Games Masterclass

31 Larry Steele from Bob’s Space Racers reveals how a successful games operation can add to a park’s bottom line.

Posted in: Park Operations
Play hard, earn hard!

Play hard, earn hard!

Happy children make for happy parents and that means they will spend more money at your facility as a result. Deborah Holt from the Association of Play industries (API) explains more.

Posted in: Park Operations
Mission Admission 2015

Mission Admission 2015

The latest trends in ticketing and access control. 

Posted in: Park Operations