Author Archive: Bryony Andrews

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Merchandising magic

Four ways to make your merchandise and novelty items successful Merchandise and novelty items are a staple of the theme park experience. Customers have come to not only love them, but expect them, and theme park owners have come to rely on them as an added revenue source and a way to augment the customers’ experience. CEO […]

Triotech: Showcasing Innovation

Triotech: Showcasing Innovation

Manufacturer of out-of-home multi-sensory interactive attractions Triotech will be showcasing a brand-new team-based interactive attraction at IAAPA 2018 in Orlando, along with a new film for its XD Dark Ride theatre. Park World caught up with Christian Martin for some details on the Canadian company’s latest announcements

Posted in: Features, New Products
Join the Battle for Eire

Join the Battle for Eire

Visitors to the Virginia theme park will find themselves soaring over Ireland on a fantasy quest with a fairy warrior when they take on the new VR attraction at Busch Gardens Williamsburg. Developed by Falcon’s Creative Group, Battle For Eire marries a motion-based theatre simulator with 360º VR headsets to create a one-of-a-kind experience. Park […]

Interactivity and game simplification

Interactivity and game simplification

Manufacturer of interactive and media-based attractions Alterface will be participating at the IAAPA Attractions Expo, the largest global trade show for attraction parks and the entertainment industry, from 13 to 16 November, 2018. The team’s focus at the show will be demonstrating the new Erratic Ride XL and NOMAD wireless pointing and shooting for the […]

Latin America: Season Preview

Latin America: Season Preview

Amusement parks in a number of Latin American countries are preparing to expand their entertainment offering in 2019 with the aim of increasing visitor numbers. Mexico is leading the way for 2019 projects, but Brazil, whose entertainment industry has recorded a difficult year, also has good news to announce. Astrid González Nariño reports for Park […]

The rise of retailtainment

The rise of retailtainment

Amusement and leisure attractions increasingly find homes in America’s shopping malls.                 The American shopping mall has seen rapid growth in the decades since the 1950s. These retail havens were originally anchored by large department stores that attracted shoppers and made the mall popular with the masses, but […]

Posted in: Features, Play
Interview: David Rosenberg

Interview: David Rosenberg

Meet the new IAAPA Chairman David Rosenberg will Chair the International Association of Amusement Parks and Attractions (IAAPA) in 2019 as it starts its second century, and will be the first representative from the zoo and aquarium community to head the trade association for the global attractions industry. He took time recently to talk to […]

Posted in: Features, Park People
Vivaticket: Interview

Vivaticket: Interview

Vivaticket is the new identity of the company readers may know as Best Union, designer and producer of ticketing and access control systems for the leisure, culture, sports, and entertainment sectors. With years of experience, Vivaticket products are a global benchmark, and the company now has over 2,000 installations in more than 40 countries. Park […]

The fairytale experience

The fairytale experience

There’s magic in the air again at the Netherlands’ fairy-tale theme park, Efteling. CARO is the park’s newest production and the first of its kind to feature at the on-site theatre, detailing a modern-era fairy-tale packed with dance, music, and acrobatics galore. CARO was inspired by the park’s 100-year-old carousel, Stoomcarrousel, and Park World went […]

Posted in: Features, Theme Parks
An Asian Legend

An Asian Legend

Fantawild Holdings Inc.’s latest launch, Nanning Fantawild Asian Legend, aims to educate and entertain, providing a unique, interactive insight into Southeast Asian culture and history. The theme park was designed and developed wholly by the leading Chinese theme park investor and operator. Fantawild senior VP Daisy Shang spoke to Park World